Setting up a house can often be laborious, if not tedious, but there are some hidden joys. Such as unpacking all the motorcycle stuff that’s been stored in various locations around the U.S.A. for the last few years. While there were…
The Lost Purpose
I recently read Dan Brown’s new thriller novel, The Lost Symbol. I promise not to reveal any plot twists or surprise endings. However, I will say that there was only one plot twist that I found truly surprising, and that…
Propensity to Buy
In marketing, the goal is to create the perception of need. In advertising, marketing’s shock troops, the goal is to create the propensity to buy. I just received this advertisement from CompUSA.com via email. Read that ad copy carefully. Does that ad create…
Why Do You Hate America?
Our friend, Lee Wochner, recently attended a town meeting on health care. It was, by his account, less scrum, and consequently more exchange of information, than other such events held recently around the country. While there, Lee took some photos…